March 18th – 20th, 2025


Location: Moscow

The VerSous Business Market & Forum for Entrepreneurs has emerged as a result of the merger of the two successfull trade show/exhibition projects, the franchising-related BUYBRAND Franchise Market and vending-related VendExpo. In 2024 the event was attended by 130 companies, 5,087 entrepreneurs, and 97 speakers.

Exhibition Scope

    Franchisors from the HoReCa, retail, services, production segments.
    Manufacturers of vending machines and ingredients, developers of telemetry and self-service systems.
  • E-COM
    Technologies, tools and services for working with marketplaces and online stores.
    Payment solutions, banks and law firms, marketing agencies, IT solution developers.


Shop of Permanent Sales – household goods
MPR is a retail project of the holding “Gala Center”. 450 stores operate in 280 cities. Free delivery of goods to the Ministry of Natural Resources by regular flights. Bonuses for partners for network development.

Stationery stores
GRAFSTORE is a popular franchise of a retail stationery store with a payback period of 10 months without a lump sum and royalties. The minimum amount of investment in the project is from 600,000 rubles. The average income of our partners is 270 000 rubles per month.

Grocery store “at home” format
«Pyaterochka» offers its partners a reverse franchising scheme. Reverse franchising is the most convenient format in grocery retail. «Pyaterochka» has been developing this model for more than 10 years and today, it remains unique in the market of food franchises of the Russian Federation.

Automated tool rental
YouTool is an ecosystem in the field of tool rental: a mobile aggregator application, tool repair service, automated rental points with an area of 1 m2. YouTool has more than 15,000 users and 45 tool rental locations in Moscow and Krasnodar.

Targeted lending Franchises, to 5 mln. rub.
RostInvestStart-this company will help you get money for a new business! Targeted lending for a startup and business development, up to 5 million rubles, for a new LLC, without deposit, for 30 days. MONEY for FRANCHISE? EASY! We’ll help YOU start your business! Fulfill your DREAM with us!

VK WorkSpace
Services with for communications
Collaboration for any teams on VK WorkSpace. Mail, communication service and storage on a single platform. Transparent and secure communication within the company. Communication by email on behalf of the company. Secure storage and co-editing of files and documents.

Business communications platform
UIS — is a SaaS B2B communications platform. Our mission is to deliver reliable and accurate communications processing for the wide spectrum of business entities. UIS solutions provide significant communication cost savings, positively impact brand loyalty and boost sales.

City restaurants
ТОКИО-CITY is a brand that has been operating on the market for more than 16 years and includes more than 100 restaurants and delivery units in 10 cities of Russia. We offer ready-made business and support from professionals in solving any issue related to the development of the franchise.

International fast food restaurant chain
The company “BCA Holding” is the largest franchising holding successfully developing large regional chains of restaurants “Koster”, “Burger Club”, “Grill House”, coffee bars “Winners’ Coffee” and the YOKO chain of fixed-price stores in Russia and in the nearest countries.

Panoramic sphere
Manufacturer of panoramic spheres
Prefabricated, modular, self-contained, all-weather, year-round structures for individuals and businesses.

iL Patio
Largest franchisor of casual dining restaurants
iL Patio is part of the brand portfolio of Rosinter Restaurants, which has been successfully managing more than 140 own and 100 partner restaurants under the brands iL Patio, Planet Sushi, Shikari for 30 years and is one of the Largest franchisor of casual dining restaurants

Production and distribution of children’s clothing
Orbi is a leading manufacturer and retailer of designer clothing for teenagers and children in Russia and CIS countries.

Sports nutrition and vitamin stores
5lb is the largest chain of sports nutrition and vitamins stores in Russia. We also have stores in Armenia and Georgia, we plan to actively expand and grow!
We offer the widest range of products. The 5lb online store is a trade sector and delivers goods anywhere in the country.

Ozon is a leading Russian`s e-commerce platform
The Ozon marketplace is a gataway for small and medium enterprises to launch and grow their bussiness.

Multi-franchising company
FranchCamp is a multi-franchising company that manages franchises and opens businesses in different regions. Franchises and entrepreneurs who will manage them are searched and selected by experts on a competitive basis (participation is free). Investors join through the purchase of JSC shares.

LB Cash Drawer
А professional cash drawer manufacturer.
LB Cash Drawer is a company specializing in various of cash drawers, and has more than 10 years of experience in this industry. We can customize products according to customers’ requirements, including color, silk print or stamping logo, packaging, etc.

Joint-Stock Insurance Company “VSK”
Insurance solutions and services

VSK Joint-Stock Insurance Company has been operating since 1992. It is a multi-line carrier providing services to natural persons and legal entities Russia-wide.

Royal Cane
Production of syrups and toppings
Royal Canin has been producing syrups, toppings, purees, sauces and thermostable fillings since 2013. The range includes at least 250 unique items.

Dammi Caffe
Production of freshly roasted coffee
Dammi Caffe company roasts the highest quality green coffee for restaurants, retail chains, coffee houses, wholesalers. We work on modern Loring, Probat and Diedrich roasters, and for each type of coffee we select a roasting profile that maximizes the taste and aroma of coffee.

Cyber sport arena
Zones = Advantages! Only in VENOM you customer can find widest selection of different zones: VIP, SUPER VIP, BOOTCAMP, STREAM, VIP TV. Low lump-sum fee and royalty.

Manufacturing and distribution of cooked meals
Contract manufacturing, partners distribution .Cooperation with network food outlets (coffee houses, shops), production to order and according to an agreed menu. Corporate catering, organization of orders and delivery. Franchise, the partner receives a ready-made business model and full support

Сloud video surveillance for business
LinkVideo is ready-made video surveillance for remote business control. The company provides IP-cameras with easy installation in 10 minutes. LinkVideo also connects cameras of other brands to the cloud service.

HSPOS is a Kiosk Thermal Printer manufacturer
HSPOS is founded in 2013, is a professional printing solution provider in China, specializes in R&D, manufacturing, marketing of thermal printers, Label Printer, Kiosk Printer, panel Printer Portable Printer etc. our all Products is certificated by FCC, CE, 3E, ROHS.

Samolet plus
Samolet Plus – services with to real estate
Samolet Plus is an advanced IT platform with a full range of real estate services. . The main office is at the head office of Samolet Group of Companies in Moscow. At the end of 2022 Samolet Plus is the 2nd real estate service in Rus.

Kanikuly Kivi
City camp creative development courses, event
A unique creative program in the format of an urban camp.We create ideas for cartoons; clips.We shoot interviews and movies! Master classes in directing and animation; editing and special effects; acting and blogging! Games and shows!The result of the child: a project and successful self-realization

Restaurants of a wide range with delivery
FoodBand is a franchise of restaurants with a wide range of delivery services. Our restaurants can generate revenues of up to 12,000,000 rubles, now we are actively looking for partners from the Moscow region, to whom we are ready to give special conditions.

We advise on the purchase of a franchise, assessment of the financial model, calculation of investments for starting a business. Legal support of the transaction. We conduct a franchise review.

Ocean Kamchatka Sakhalin
A chain of fish and seafood stores
“Ocean Kamchatka Sakhalin”. Today it is a chain of 195 fish and seafood stores. These are not just stores, but also their own production. Workshops: packing, glazing, salting, drying, smoking. The chain stores receive the highest quality fish first-hand at the lowest prices.

Metalworking and cutting of chipboard
LLC DiSis is a scientific and production enterprise. We develop and implement projects on automation of production processes for small enterprises and provide services of contract production of furniture and metalworking according to your projects.

Fine Silver
Shops selling silver of their own production
The Fine Silver brand is an international company for the opening of jewelry salons with silver products.The main task of the company is the quality and availability of jewelry

Private kindergarten
Binny Native Place is a network of modern private kindergartens with an eco—friendly concept for those who care about the health of their children. The development of the child’s immune system, the use of salt caves, eco-friendly spaces, outdoor activities, intellectual development and much more.

Payment platform for acquiring
Justpay is a developer and provider of payment solutions using bank terminals for acquiring. Presents a smart terminal for acquiring Salyut 3B Pro on Android and the Justpay payment service. Acquiring from leading banks, built-in and third-party telemetry, fiscalization and integration.

Golden Holiday
Game quest show
Golden Holiday sets itself big and ambitious goals that can only be achieved by working in a team. We always strive to be a strong and cohesive company, where there are no outsiders and each participant in business processes is an integral part of the system.

Self-service coffee shops. Production and sales.
We help beginners and experienced entrepreneurs to develop business in cities and regions of Russia. We are one of the leading companies in the market. Our network includes more than 35 cities and regions of Russia.
More than 400 partners are already developing their business with us.
А trusted resource for franchisers and franchisees.
We deliver: franchise choice guidelines, competitor overview and analysis, answers to your questions and more. Don’t google it – discover it on

Pizzeria “СНELENTANO” is one of the HoReCa&Retail franchises of “Food Expert” LTD. The brand exists since 2006, attracts guests with a variety and product availability, a modern interior and a cozy atmosphere for both a quick snack and warm friendly meetings.

Сoffee&bakery with 24h breakfasts
Coffee&bakery “ProTesto” is one of HoReCa&Retail franchises of Food Expert LTD. “ProTesto” is a modern, open, lifestyle place with fresh European bakery made from natural ingredients.

Platform for sharing goods and services
Platform for automated sharing of any transport. Production of automated stations. Own development of a children’s transport management system.
Franchise package development. franchisе catalogue
Leading expert franchise catalogue. Reviews, ratings, discounts on franchises. Franchise package and promotion for those who care about result and reputation.

Scent marketing and odor control
Brand TRIONA designs, develops and implements scent marketing solutions including production of scent machines and room fragrances, as well as other scent products for brands across a wide range of industries: Retail, Hospitality, Wellness, Healthcare, Real Estate, Fitness, Galleries, and more.

Franchise development, packaging and promotion. is the largest catalog of franchises in Russia. Monthly the portal is visited by 300к entrepreneurs interested in franchising. We created and applied our own methodology for developing a franchise “Quick Start”. More than 400 companies have already entered the market with us.

Franchise for outsourcing of working personnel
Engaged in the provision of working personnel for builders, warehouses, production facilities, housing and communal services throughout the territory of the Russian Federation. Grows millionaire franchisees.

Development POS and payment solutions

IStapel is a multifunctional technology company that develops advanced POS and payment solutions for the retail and self-service industries based on Android OS. Introducing the 5-in-1 bank payment terminal for self-service machines – WizarPOS Q3 Vending

Federal Coffee Bar Chain (franchise business)
COFFEE WAY is a team of like-minded people. Together we are following the coffee path, moving towards new goals, giving people joy and emotions! We are actively developing in the field of franchising and our own projects. We fry the grains, they are responsible for the taste and quality.

Neft Coffee Roasters
Freshly roasted coffee beans for business.
A coffee roasting company for HoReCa and retail, with an additional focus on ingredients and instant products.

Emotional goods brand
Modi is a brand of emotional goods that inspire people. We encourage you to express your feelings through gifts for your family, friends and yourself.

The factory for the production of gaming equipment “SPARTA”
Creating game spaces
Invest in a niche of entertainment for children and adults without lump-sum contributions and other payments. The format of work, both on the basis of a cafe or restaurant, and a turnkey project from scratch. We create gaming spaces: gaming based on restaurants and cafes, family entertainment parks.

Franchise 2in1 – vape+coffee
Since 2020, VS BRANDS has opened 100+ shops in the RF with a total turnover of 1 billion per year, and now they are actively developing a unique 2in1 Vape + Coffee franchise.
With VS BRANDS, partners receive full business support, a reliable team of professionals and an strong business model

Draft shop with high profitability
BЕЕRhouse franchise network is more than 10 years of successful work. During this time, we have opened more than 200 stores with high profitability. As well as empirically developed reliable and efficient business processes in each area of ​​activity. Our experience is in your business.

Manufacture of coffee machines for vending, HORECA и OCS
Born in 2013, JETINNO is an intelligent equipment company focused on building commercial coffee machines and solutions that are needed for the market. We produce coffee machines for vending, HORECA and OCS deployments.

Sushi Wok
Stores of Japanese and Pan-Asian cuisine
An international chain of stores and delivery of Japanese and Pan-Asian cuisine. One of the oldest and largest franchisors in the HoReCa market in Russia. There are 775 operating stores in 315 localities, 535 of which are open under a franchise. One of the most stable and profitable franchises.

Retail trade of chandeliers and lamps

ESTEToria – The project is rapidly growing and developing and currently has an impressive selection of lighting in the «Southern Federal District.» UFO. Ceiling chandeliers, pendant lights, track lighting, floor lamps, and other types of fixtures and components for both interior and exterior

Water purification systems
BVT BARRIER produces more than 70 types of products, including pitcher for kitchen, as well as professional water purification systems for country houses, industrial-scale production, social facilities, energy, and transport.

A chain of stores with a wide range of products
«YOKO» is an international chain of stores with a wide range of high–quality affordable goods for all occasions.

Gemotest Laboratory
Medicine and laboratory diagnostics
The company conducts the widest range of research, ranging from complete blood count to the most high-tech NGS research in oncology and NIPT in genetics. In addition to laboratory diagnostics, the company develops instrumental diagnostics: ECG, ultrasound, MRТ.

Cashless payment, telemetry for vending
Ephor is a developer company in vending. The company’s clients receive a full range of services for self-service devices. There are projects for coffee corners, water machines. A large number of clients in the Russian Federation, in Georgia and in the CIS countries.

The culinary quest shows
A completely new format of the quest show, which has no analogues in the world! The culinary quest shows based on famous reality TV shows and movies. We support our franchisees from the 1st day, we bring 500 000 rubles/month to the planned turnover.

Copy: SIM2M
Mobile Internet Provider
SIM2M is a provider of mobile Internet in the corporate market, provides data transmission for M2M devices, provides the simplest and most “transparent” service for customers throughout Russia at uniform standards and prices.

Trading & Industrial Vending Company
The VendShop company is a Russian manufacturer of vending equipment. The company carries out a full cycle of production of vending machines – from cases to software. A wide range of models allows you to sell any goods, both food and non-food.

Virtual reality arena
The AVATAR GAMES franchise combines active recreation, interesting dynamic game for children and adults.
Quick launch — in just one month.
The income from this business is entirely yours. We don`t take lump-sum contributions and royalty.
The average payback period is only six months.

Smart recyclables collection point for a deposit

EcoPoint (Skolkovo resident) – creates a smart recyclables collection point for a deposit.
Brand new profitable business in EcoTech:
A new vending trend
Short payback period: You will return the initial investment in 11 months
Neverending business
Minimum time for creating the operating system

Francesco Donni
Manufacture and sale of shoes and clothing
Francesco Donni is a well-known brand of women’s and men’s shoes which has been producing high quality fashion products for over 20 years.
In the spring 2019 the company Francesco Donni launched its own clothing line.

Soyuzmultfilm themed family cafes
Soyuzmultfilm launches a franchise in the catering segment — Soyuzmultcafe. The company offers a popular and low-competitive format of a family cafe with themed gaming spaces. Franchisees will be able to use images of characters from the studio’s cartoons in interior design.

ICL Techno
ICL Techno is a Russian computer manufacturer

ICL Techno is a Russian computer manufacturer
Our mission is to develop and produce new high-tech hardware products with increased share of local manufacturing content, which are required for automation of business processes across industries.

Draught Beer Stores
The Kanzler Brewing Company was founded in 2010 and today is one of the three leaders of the draft drinks market in the Central Chernozem region.
“Kanzler” is the production of more than 50 varieties of draft drinks, 350 own retail stores and 300 franchise stores in 15 regions of the country.

Micromarkets, coffee machines, vending ingredients

Coffee corners Assorti

Fintech company, processing center

The company creates payment services for the largest banks in the country, for microfinance and microcredit organizations, as well as for shops, restaurants, marketplaces and aggregators.

Russian fast food chain
STARDOGS was the first to open for the Russians a fundamentally new segment of food outside the home – street food.
STARDOGS creates a legend every day – that was the motto of the work at the very beginning, and it has remained so now!

A chain of pet stores with an online store
ZOOOPTTORG.RF is a fast-growing network of retail pet stores with a popular online store of zoo goods. The company has been on the market since 2016. At the moment, there are more than 165 pet stores operating in the network, 30% of which are open under a franchise.

Coffee production
Gemma company was founded in 2011. In March of the same year, the first 350 kg of Gemma coffee was sold.In 2020, a new high-tech production facility was built and its complete modernization was carried out. Today, on average, about 65-70 tons per month are fried in production.

Krymskaya Rosa
Production of cosmetics
Krymskaya Rosa is a cosmetics company manufacturing products based on natural raw materials, grown in Crimea. The company has accumulated expertise in manufacturing cosmetics since 1930. The enterprise was founded alongside with the establishment of the first essential oil fields in Crimea..

Federal network of fast food cafes
Most Delicious Shawarma (SVSH) is a large, intensively developing federal network of fast food cafes in the central federal district, specializing in the sale of shawarma, burgers, deep-fried dishes, hot and cold drinks.

Vending Equipment, Spare Parts, Ingredients
ASPvending is a Russian company.
Offices and warehouses in St. Petersburg, Moscow and Sochi. Range of services: Development and maintenance of vending stations of automated trading. Sale and maintenance of vending machines. A large selection of spare parts. Ingredients for coffee machines.
Laundry franchise, sale of equipment is an aggregator of the most successful franchises in the laundry business: SamPRACHKA and MOSOBLPRACHKA. More than 300 branches in Russia and the CIS countries. Buy a franchise with a comfortable start and a rapid rise in profitability!

Alive Water
Drinking water bottling business
We produce high-tech, simple and reliable equipment for the purification and sale of drinking water. We have our own large network of devices. Using our many years of experience in installing and operating water machines, we will help you quickly and easily organize your business.

Shaker Technology
Production of automated fitness bars
We are the creator and manufacturer of unique vending machines for sports clubs. With all types of beverages and full automation, we provide our customers with the highest level of service 24/7. Our innovative machines combine excellent mixing systems with high reliability.

Production and distribution of coffee beans and powder ingredients
ALMAFOOD LLC is a major manufacturer and supplier of coffee products and powder ingredients for vending machines. A reliable partner and expert in the Russian market of vending technologies and self-service systems with many years of experience.

lingerie and tights store
The retail chain has been developing since 2006, has representative offices in Russia and abroad, offers partners favorable terms of cooperation without a lump-sum payment, with a royalty of 1% of monthly retail turnover, reaching the break-even point within 3 months.

Vendors Ltd
Sale of vending machines and fillers
We sell mechanical vending machines and fillers for them: toys, bouncing balls, chewing gum, candy. On the market since 1999. Our suppliers are global vending titans – Beaver, Kids’TOP, ZED Candy, Oak Leaf, Mike&Ike and others.

Bank for business
The first bank for small and medium businesses in Russia. Since 2014, we have been developing financial products and niche services to help entrepreneurs steadily grow their businesses.

Acquiring for vending machines

Total solution for payment
ICT specialized in the technology of banknote acceptance and counterfeit identification, and its whole product line is designed and manufactured in Taiwan.

“URYUK” – Uzbek cuisine in the author’s execution
We welcome companies and families. Banquet halls — from spacious for a wedding with a stage and karaoke to cozy booths for meetings. Full-fledged children’s zones. It is convenient to hold business summits and presentations here: there is all the necessary equipment.

Russian pioneer of water vending

Tretiy Kran is a full-scale plant, established in 2014. The company specializes on modern vending technologies for the sale of liquids.


TOPGUN most successful chain of barbershops! Thanks to our experience and created management tools, it is not necessary to be an expert in business. We have been opening men’s salons for 8 years, we know everything about this industry and are ready to share our experience with our franchisees!

Coffee roasting and tea blending factory
Our mission is to develop a culture of drinking quality tea and coffee everywhere. We do not just sell a first-class product – we share the experience that is necessary for successful business development

Belmarket – shops of Belarusian products

Belmarket is a chain of retail stores with 50 own stores and 4 franchised stores.
The assortment includes sausages, cheeses, dairy products, confectionery, groceries, drinks.

Source of Health
Production of smart water vending machines
Manufacturer of smart vending equipment for drinking water sale. 15 years of production and business experience. We help to launch a super profitable turnkey vending business in just 14 days with an average income of 400,000 rubles per year from 1 vending machine.

Italian coffee, ingredients and equipment.

Reliable supplier of ingredients, equipment and spare parts for vending and HoReCa. Over the years, we have become experts in the vending market. In our assortment you will find everything you need to build and develop your business. We work with such brands as Ristora, Covim, Boasi, Evoca, Flo.

Sales: telemetry,acquiring,cables, software development
The Metreshka monitoring (telemetry) system for vending machines has been operating since 2016. And allows customers to immediately receive up-to-date information about the status of vending machines without leaving home. There is no need to install specialized software. Fast, convenient, affordable.

Contactless payment terminal manufacturer
Vendista is a fast, inexpensive and reliable acquiring terminal from Prombuduschee.
It is used for automated trading, coffee machines, small retail and other areas.

Sale of components and spare part
“Style-AVS” is a leading supplier of the whole range of components and parts for amusement and vending machines, kiosks and payment terminals.

Production of ingredients for coffee machines
Manufacturers of ingredients for coffee machines for more than 15 years. The winner of the international award in the field of vending and self-service systems 2020, as well as the winner of the contest best vending drink 2022 in the nomination “Cappuccino grain”.

Roasting coffee. Vending ingredients. Vending
The Ural Avtomat company was founded in 2001. At the moment, the equipment fleet is more than 500 automatic machines. In 2016, on the basis of our company, the production of coffee of the MAKALA trademark was founded. We have all the necessary certificates of conformity.

Developer and manufacturer of terminals and validators
Terminal Technologies Group is a leading innovative developer of VENDOTEK payment devices, founded in 2004. More than 120,000 VENDOTEK automated POS terminals, contactless EMV validators, and bank card readers are used in vending and transport worldwide.

Supplier of acquiring, telemetry for vending
Telemetron is cashless and QR payments for automated trading systems, as well as cash desks, telemetry, loyalty system and full technical support 7 days a week.

KiT Vending
Acquiring, telemetry, loyalty systems in vending
KiT Vending is one of the leaders in the field of telemetry and fiscalization of vending machines. We have successfully implemented the functions of cashless payments, the withdrawal of checks in the form of a QR code, loyalty systems, automation in self-service micromarkets.

Rheavendors east
Official representative of Rheavendors Group
Rheavendors east, the official representative office of Rheavendors Group a leader in the world of vending, a manufacturer of high-end equipment. We are a team of professionals, we develop and rely on our principles of strategy and guarantee the quality, perfection and ease of operation of equipment

One Price Coffee
Federal chain of fixed-price coffee shops
ONE PRICE COFFEE is a fixed-price federal coffee shops in Russia. More than 330 coffee shops have been opened in 4 years. We are No.1 in the European ranking in terms of growth dynamics. Our advantages: we use only 100% Arabica; we have own Roasting Center; we have own Barista Academy

Sale of coffee machines and vending machines.
Unicum has more then 10 years experience in vending industry.
Our high-tech production complex is the manufacturer and software developer for vending equipment in Russia. Being one of the largest enterprises in the industry, we cooperate with world leaders in coffee and ingredients production.

Network of esports arenas
COLIZEUM is the largest and most recognisable eSports arenas chain in the CIS. In 2022 the Colizeum franchise was included in the top 10 best franchises according to Russian multimedia holding company RBC. Currently, the chain has more than 300 clubs in operation. The eSports industry is one of the fastest growing sector worldwide.