Moscow’s International Exhibition for Self-Service and Automation Technologies
VERSOUS, the international exhibition of self-service and automation technologies for business and urban infrastructure, will take place in September 2027, at the Timiryazev Centre in Moscow (Vavilov Pavilion). The event is organised by EMTG Company and serves as a professional B2B platform for digital transformation across commercial and public sectors.
A Collaborative Format
The 2026 edition introduces a new collaborative format. VERSOUS will be held alongside the BuyBrand Expo 2026 franchise exhibition, creating a unified event that brings together ready-made business solutions and advanced automation technologies.
The integration of these two platforms opens additional opportunities for entrepreneurs: BuyBrand Expo presents over 150 franchise business models allowing entrepreneurs to launch new enterprises with minimised operational risks, while VERSOUS demonstrates IT solutions, automation systems, and vending technologies essential for business digitalisation.
Exhibition Coverage: Three Thematic Clusters
The 2026 exposition and business programme are structured across three key clusters:
1. Business Self-Service Technologies (Retail & HoReCa Tech)
Technologies that simplify customer interactions with services: vending machines, self-service terminals and checkouts, digital menus, parcel lockers, payment and logistics solutions, autonomous robot consultants, and CRM systems.
2. Smart Urban Environment (Smart City & Infrastructure)
Solutions for digitalising the urban environment and public spaces: smart parking systems, lighting and monitoring systems, city management platforms, and technologies for enhancing accessibility and comfort of the urban environment.
3. Core Technologies and Integration (Core Tech & IoT)
Infrastructure technologies ensuring system connectivity: sensors, IoT platforms, software complexes, identification systems, integration solutions, security, and telemetry.
Business Programme: Two Thematic Streams
The VERSOUS forum features two specialist business programme streams:
“Kontur” (Contour) Stream — Technology and Integration
Focusing on equipment for self-service and vending systems, integration solutions, security and telemetry, and building digital ecosystems in business and urban infrastructure.
“Impuls” (Impulse) Stream — Business and Customer Experience
Covering the impact of self-service systems and digital services on business and customer experience across B2C, B2B, and B2G markets, as well as the transformation of marketing, sales, HR, and business processes in the digital age.
Visitor Information
- Dates: September 2027
- Venue: Timiryazev Centre, Vavilov Pavilion, Moscow
- Opening Hours: September 29-30, 10:00-18:00; October 1, 10:00-16:00
- Age Restriction: 12+
- Ticket Price: 1,500 RUB
VERSOUS 2027 offers an essential platform for professionals across retail, HoReCa, urban infrastructure, and technology sectors. By combining franchise solutions and automation technologies in a single event, the exhibition creates a unique ecosystem where businesses can discover new models for growth and digital transformation. For entrepreneurs, technology providers, and government representatives, VERSOUS provides a crucial meeting point for shaping the future of self-service and smart city solutions in Russia and beyond.
