Russia’s Premier Advertising and Visual Communication Exhibition
REKLAMA, Russia’s largest annual event for advertising industry professionals, will hold its 33rd edition from October 27–29, 2026, at Pavilion 1, Hall 4 of the Crocus Expo International Exhibition Centre in Moscow. The exhibition is organised by EXPOCENTRE AO and is supported by the Russian Association of Communication Agencies (RACA), operating under the auspices of the Russian Chamber of Commerce and Industry.
A Leading Industry Platform
REKLAMA is one of Russia’s most recognised and influential advertising industry events. Industry research indicates that 64–66% of professional community representatives are aware of the exhibition, placing it among the top five leading events in the Russian advertising market alongside the National Advertising Forum, the Russian Internet Forum, Brand Day, and Digital Brand Day.
The exhibition is described as “a mirror of the advertising industry”, reflecting its evolution from classic formats to hybrid solutions and the integration of artificial intelligence. It serves as a key meeting place for manufacturers and suppliers of advertising technologies, representatives of brands, agencies, printing houses, and companies working in visual communications and digital solutions.
Exhibition Scale and Impact
The 2026 edition is expected to feature over 150 Russian and foreign companies and attract more than 20,000 professional visitors. This represents significant growth from the 2024 edition, which welcomed over 8,900 B2B visitors.
Visitor quality is a key strength of the exhibition:
- 73% of visitors are decision-makers who choose suppliers
- 85% of visitors recommend attending the show to partners and peers
- 73% of visitors plan to make purchases after the show
Exhibition Coverage
REKLAMA presents the full spectrum of technologies and services for the advertising industry:
Equipment and Materials:
- Production equipment for all types of advertising media
- Materials for outdoor and indoor advertising and navigation
- Wide-format and textile printing equipment
- Cutting and engraving machines, laser equipment, CNC routers, and 3D printers
Advertising Solutions:
- Outdoor advertising, signage, and digital signage
- Light displays and interactive panels
- Lighting design and festive decoration of the urban environment
- Transportation design and advertising printing
Digital and Interactive:
- AI-driven advertising solutions and automation
- Immersive AR/VR formats and 3D advertising
- Digital signage and interactive kiosks
Merchandise and Packaging:
- Corporate merchandise and promotional products
- Packaging of image products
Special sections for 2026 include “Merch” and “Textile Printing”.
What’s New in 2026
The 2026 edition reflects the industry’s key trends, including:
- Digitalisation of outdoor advertising
- Introduction of immersive (AR/VR) formats
- 3D advertising
- Automation through AI
- Personalisation of advertising campaigns
Key Exhibitors
Companies that have confirmed participation in REKLAMA 2026 include Zenon, SMART-T, RussCom Group, FARBERG, Techno-Grafika, Lasercut, Stankom, Challenger, and Bigprinter Digital Innovations. Previous editions have also featured companies such as Bestly, Inari, Led-Sib, Printx, Aluminstroy, and Diamond Group.
Business Programme
REKLAMA features a robust conference programme focusing on practical solutions for businesses. Topics include:
- Evaluating the effectiveness of advertising formats
- Implementing AI in advertising and production processes
- Market changes and adapting to rising costs and stricter regulations
- Best cases from leading agencies and brands
The programme is supported by RACA, Russia’s leading Association of Communication Agencies.
Visitor Information
Dates: October 27–29, 2026
Opening Hours:
- October 27–28: 10:00–18:00
- October 29: 10:00–16:00
Venue: Crocus Expo International Exhibition Centre, Pavilion 1, Hall 4, Moscow
Admission: Free with online pre-registration
REKLAMA 2026 stands as the essential annual gathering for Russia’s advertising and visual communication industry. With its extensive product coverage, strong visitor quality, growing international participation, and a business programme addressing AI, digitalisation, and other key industry trends, the exhibition offers an indispensable platform for discovering innovations, establishing business partnerships, and navigating the evolving landscape of the Russian advertising market.
