Russia’s Premier Exhibition for the Children’s Industry
Mir Detstva, the largest international exhibition for toys, games, and children’s goods in Russia, Eastern Europe, and the CIS, will celebrate its 31st edition in September 2027, at Pavilion 2, Halls 10 and 11 of the Crocus Expo International Exhibition Centre in Moscow. The event is organised by JSC “Expocentre” with the support of the Ministry of Industry and Trade of the Russian Federation and under the patronage of the Russian Chamber of Commerce and Industry.
Three Decades of Industry Leadership
For over 30 years, Mir Detstva has served as the central professional event for manufacturers, suppliers, and distributors of children’s products. The exhibition brings together industry leaders with representatives of wholesale and retail trade, federal and regional chains, marketplaces, and specialised stores, creating a space where ideas are born, partnerships are forged, and the future direction of the Russian children’s goods market is shaped.
The 2026 edition, which marked the exhibition’s 30th anniversary, drew over 10,000 professional visitors from 30 countries and 89 Russian regions, with approximately 400 participating companies from Russia, China, Belarus, and Uzbekistan. Regional collective stands featured representatives from the Republic of Mari El, the Republic of Tatarstan, Krasnodar Krai, and several other regions. Over 540 brands were presented in 2026, and 80% of visitors are involved in purchasing decisions.
Comprehensive Product Coverage
Mir Detstva presents the full spectrum of children’s goods and services across multiple categories:
Goods for Newborns and Infants:
- Baby carriages, strollers, and accessories
- Car seats and child safety equipment
- Furniture for children’s rooms (cots, mattresses, wardrobes)
- Feeding equipment, bottles, and containers
- Baby care and hygiene products
- Baby food
Toys and Games:
- Soft and plush toys
- Dolls and doll accessories
- Wooden, electronic, and plastic toys
- Educational and developmental toys
- Construction sets, board games, and puzzles
- Licensed products and branded merchandise
Creativity and Stationery:
- Art and craft supplies (drawing, modelling, colouring)
- School supplies (pens, pencils, notebooks)
- Educational materials and books
Children’s Furniture and Equipment:
- Furniture for homes and educational institutions
- Equipment for playgrounds and sports facilities
- Sports equipment and multifunctional play structures
Holiday and Seasonal Products:
- Christmas and New Year decorations
- Carnival costumes and masks
- Party supplies and gift items
A new section for Contract Manufacturing has been introduced in 2026, highlighting companies offering private label production services — an opportunity for brands and entrepreneurs to find reliable manufacturing partners for their own collections.
Concurrent Exhibition: CJF – Children’s Fashion
Mir Detstva runs alongside CJF – Children’s Fashion. Autumn, creating a comprehensive buying format for retail purchasers. This co-location allows visitors to source clothing, footwear, toys, and accessories all in one venue, providing a complete range of products for a children’s goods store.
Business Programme and Interactive Events
The 2027 edition features an extensive business programme including forums, panel discussions, and masterclasses where industry experts and business owners share practical insights on retail development, store design, and engaging the modern consumer. Topics include market analytics, digitalisation, promotion of Russian brands, and new sales channels.
A new highlight for 2027 is the interactive “Assemble Your Store” quest game, where participants, guided by an industry ambassador, learn about key sales trends and build their “dream shelf” for a chance to win prizes.
Why Participate?
For exhibitors, Mir Detstva offers direct access to a concentrated audience of professional buyers, decision-makers from leading retail chains, marketplace representatives, and distributors. The event enables direct communication without intermediaries, fast decision-making, and on-the-spot contract negotiations. With 80% of visitors involved in purchasing decisions, the exhibition provides a highly effective platform for expanding sales geography, strengthening brand presence, and entering the Russian and CIS markets.
Visitor Information
- Dates: September 2027
- Opening Hours: 10:00-18:00
- Venue: Crocus Expo International Exhibition Centre, Pavilion 2, Halls 10 and 11
- Organiser: JSC “Expocentre”
Mir Detstva 2027 stands as the essential annual gathering for professionals across the children’s goods industry. With three decades of successful operation, extensive international participation, comprehensive product coverage, and a rich business programme, the exhibition offers an indispensable platform for discovering innovations, establishing business partnerships, and navigating the evolving landscape of the Russian and CIS children’s product markets.
