Moscow International Optical Fair
MIOF — the Moscow International Optical Fair — is the leading event for Russia’s optical industry, held twice a year at Crocus Expo in Moscow. The edition will be at Crocus Expo International Exhibition Centre.
Exhibition Overview
Described as “the main event of the Russian optical industry,” MIOF brings together distributors of global optical brands with wholesale and retail representatives on a single platform. The event serves as the primary meeting place for spectacle optics companies, offering a unique opportunity to find customers, meet with colleagues and competitors, increase sales, and study new optical trends.
Key Statistics:
- Exhibition space: > 8,600 m²
- Participants: 116 companies
- Visitors: > 3,000 professionals
- International geography: Belarus, UK, Germany, Italy, Canada, China, Turkey, Switzerland, and others
Exhibition Coverage
The exhibition covers the full spectrum of the optical industry:
Optical Products:
- Fashionable glasses frames
- Sunglasses
- Spectacle and contact lenses
- Care products for medical optics
Equipment and Services:
- Diagnostic and ophthalmologic equipment
- Optometric and ophthalmic tools
- Software for optician’s salons
- Trade equipment and retail furnishings
Accessories and Publications:
- Optical accessories
- Specialised optical editions and industry publications
Business and Educational Forum
An integral part of MIOF is the Business and Educational Forum, covering both scientific topics and current business issues.
Key Forum Sections:
- Scientific Programme: Professional issues of ophthalmology, including reports on biometric lenses, prismatic correction, and the clinical study of myopia control lenses
- Business Topics: Customisation and increasing sales in optics, staff training, and interaction with customers
- Education Section: Prospects for development of secondary professional medical education, demand for medical optometrists, and training and accreditation of specialists in medical optics
Special Projects and Events
Kids Vision Conference: A scientific and practical conference dedicated to children’s vision, held within the Business and Educational Forum. It focuses on disseminating information on the protection of children’s vision, prevention and treatment of ophthalmic diseases. Speakers include representatives of major Russian optical companies, research institutes, government agencies, and ophthalmic clinics.
Fashion Showcase: A highlight of the exhibition where key brands of glasses and frames present their most trendy models, reflecting fashion trends for the upcoming season.
Golden Lorgnette National Award: The national optical industry award ceremony is held on the second day of the exhibition, honouring the best representatives of the optical market who have made significant contributions to the development of the industry. Categories include “Debut,” “Innovation of the Year,” “Educational Project of the Year,” and “Private Label,” among others.
Exhibition Highlights
Recent editions have featured numerous product launches and innovations:
- MOREL RUS presented new frame models in collaboration with French architect Jean Nouvel and designer Constance Guisset
- Avvita showcased Mirella Mori frames and Rodenstock biometric lens technology using augmented reality
- Alhemer Optik presented collections from Yohji Yamamoto, Philippe V, Tattva, Eyepetizer, and Matsuda
- LUXURY ICON introduced Italian brand Unique Design Milano and announced the return of Balmain
- Herinckx Trade Solutions presented brands including REVO, MM6 Maison Margiela, and CAPOTE
Visitor Information
Dates: Spring 2027
Opening Hours: 10:00–18:00 (subject to final confirmation)
Venue: Crocus Expo International Exhibition Centre
Admission: Registration is free. Tickets are also available at Crocus Expo ticket offices for 250 RUB during the event.
Organiser: Crocus Expo International Exhibition Centre
MIOF 2027 represents the essential biannual gathering for Russia’s optical industry. As the key platform connecting international brands with the Russian market, the exhibition offers professionals a comprehensive environment to discover new products and innovations, establish business partnerships, and stay informed about the latest developments in ophthalmology and optometry. The event is widely regarded as “shaping eyewear fashion” and “setting the impulse of the industry development for six months ahead”.
