The Premier Beauty, Perfumery, and Cosmetics Exhibition in Russia
InterCHARM, Russia’s largest and most influential international exhibition for the perfumery and cosmetics industry, will celebrate its 33rd edition from October 14-17, 2026 at Pavilion 3 of the Crocus Expo International Exhibition Centre in Moscow.
As the leading beauty exhibition in Russia, Eastern Europe, and the Central Asian region, InterCHARM serves as the primary meeting point for the entire beauty industry ecosystem — from manufacturers and distributors to retailers, salon owners, clinic managers, and independent beauty professionals.
Exhibition Scale and Impact
InterCHARM 2026 is expected to bring together over 1,700 exhibitors from 30+ countries and more than 96,000 industry professionals.
Key exhibition figures include:
- 60,000 m² of total exhibition space — equivalent to 230 tennis courts of beauty innovation
- 85% of attendees are either final decision-makers or key influencers in purchasing
- $512 million in total contracts signed at the show
- 1,300 business matching meetings with retail partners arranged during the event
- 2,000+ new brands entered the Russian market through the 2024 edition alone
The exhibition covers all 89 regions of Russia and attracts participants from countries across Europe, Asia, the Middle East, and the Americas.
What the Exhibition Covers
InterCHARM presents a comprehensive range of products and services across the entire beauty supply chain:
Cosmetics and Aesthetics:
- Skincare, makeup, and decorative cosmetics
- Professional salon products
- Mass-market and luxury beauty brands
- Contract manufacturing and private label services
Specialised Sectors:
- NailCHARM — dedicated section for nail service professionals
- MakeupCharm — for makeup artists and stylists
- HairCharm — for hairdressers and stylists
- Perfumery — fragrances and home scents (3x larger in 2026, featuring 100+ brands)
- Cosmetology — equipment, preparations, and consumables for aesthetic medicine
New for 2026:
- CleanCHARM — household chemicals and home care products
- PetCHARM — pet care products
Industry Infrastructure:
- Packaging and contract manufacturing solutions
- Ingredients and raw materials
- Laboratory and production equipment
- Retail and distribution solutions
International Participation
The international exposition has grown significantly in 2026, with more than 600 international companies participating:
- Korean cosmetics — the Korean sector has doubled in size, featuring more innovative professional skincare products
- Arab countries — the Arabic brand exposition has doubled in size, reflecting growing interest in niche perfumery and new beauty formats
- Major participating countries: China, Turkey, UAE, Brazil, France, Italy, Bulgaria, Serbia, India, Indonesia, Iran, and Jordan
Who Attends
The exhibition attracts a diverse and influential audience:
- 46% — Beauty salon owners, clinic managers, SPA and wellness representatives, nail and brow studio professionals
- 31% — Retail and distribution partners, category and brand managers, procurement heads, online/offline retailers, and marketplace representatives
- 13% — Freelance beauty practitioners (cosmetologists, makeup artists, hairstylists, technicians)
- 10% — Cosmetic producers, private label manufacturers, R&D specialists, and packaging design engineers
Notable industry leaders exhibiting at InterCHARM 2026 include: AYUNA, Geltek, Gromin, Candela, Milarada, Miran, National Beauty Company, Art-Visage, Bella-Systech, ETC, Green Mama, Karseell, Levander, Librederm, Mixit, MyMuse, Natura Siberica, The Merchant of Venice, and Vince Camuto.
Business Programme and Events
InterCHARM features an extensive programme of 20+ events, including conferences, business stand-ups, fashion shows, and masterclasses. Key programme highlights include:
- Retail Connect — 1,300 structured negotiations with major retail chains and beauty centres over two days
- Conferences for industry leaders — covering market analytics, brand building, and business strategy
- Main Podium events — featuring practicing industry masters sharing practical insights
- Cosmetology Conference — dedicated to aesthetic medicine and clinic management
- CleanCHARM Conference — focused on household chemicals and home care products
Registration Information
- Dates: October 14-17, 2026
- Opening Hours: October 14-16, 10:00-18:00; October 17, 10:00-16:00
- Venue: Crocus Expo International Exhibition Centre, Pavilion 3, Halls 13, 14, 15, 17, 18
- Exhibition Entry: Free with promotional code KРАСОТА (KRASOTA)
- Organiser: EVR, LLC
InterCHARM 2026 is the essential annual gathering for Russia’s beauty and cosmetics industry. With its unparalleled scale, comprehensive product coverage, growing international participation, and new sectors addressing household chemicals and pet care, the exhibition offers an indispensable platform for discovering innovations, establishing business partnerships, and navigating the evolving landscape of the Russian and Eurasian beauty market. As one visitor noted, the show represents “the main meeting place for professionals in beauty, aesthetics, and health — from masters to managers, from established manufacturers to new market entrants”.
