Russia’s Largest Non-Food Consumer Goods Exhibition
The 37th International Industrial Exhibition of Household Goods, HouseHold Expo, will take place from September 8-10, 2026, at the Crocus Expo International Exhibition Centre in Moscow. As the largest exhibition of its kind in Russia and Eastern Europe, the event serves as the primary B2B platform for cookware, household goods, gifts, toys, plastic items, and other non-food consumer products.
Exhibition Scale and Impact
The autumn 2026 edition is expected to feature more than 600 manufacturers and suppliers, with over 200 companies offering contract manufacturing services. The exhibition attracts over 20,000 industry specialists from nearly all regions of Russia and CIS countries. Notably, 80% of visitors intend to make purchasing decisions based on their visit, underscoring the exhibition’s commercial significance.
The spring 2026 edition brought together 25,700 professionals from 85 Russian regions and 31 countries, with over 750 companies showcasing products from Russia, China, India, Iran, Turkey, Italy, Germany, France, South Korea, and other nations.
Exhibition Categories
HouseHold Expo covers the full spectrum of non-food consumer goods:
Tableware and Cookware:
- Dinner sets, tea and coffee services
- Glassware, crystal, and porcelain
- Cutlery and serving accessories
- Cookware from various materials
Kitchen and Household:
- Kitchen accessories and tools
- Cleaning products and storage systems
- Plastic household items
Home Appliances and Electronics:
- Small kitchen appliances (coffee machines, air fryers, dehydrators)
- Large household appliances (stoves, washing machines, vacuum cleaners)
- Climate devices (air conditioners, humidifiers, purifiers)
- Beauty and personal care devices
Interior and Decor:
- Textiles and lighting
- Decorative items
- Furniture and interior solutions
Garden and Outdoor:
- Summer cottage supplies
- Garden tools and equipment
Pet Products:
- Zoo ExpoPlace section for pet supplies
Co-Located Exhibitions
HouseHold Expo operates alongside several specialised exhibitions, creating a comprehensive sourcing destination:
- HouseTech Expo — home appliances and consumer electronics
- Stylish Home. Objects & Tableware — premium interior decor, lighting, and textiles
- Outdoor Dacha — garden and summer cottage supplies
- Zoo ExpoPlace — pet products
Business Programme and Buyer Matching
A key feature of HouseHold Expo is the dedicated buyer-seller business matching programme. Over two days, the programme typically arranges 600-700 meetings involving more than 150 companies and retail chains. Major retail participants include Lenta, Perekrestok, Magnit, Auchan, X5 Group, Leroy Merlin, Azbuka Vkusa, and online platforms such as Ozon, Wildberries, and Yandex Market.
The “Category 360°: A Comprehensive Approach to Assortment Management” conference covers retail strategies, market analytics, private label development, and promotional strategies. The Industry Trade Forum “Growth Resources. Retail and Production” features expert sessions on STM (private label) development, HoReCa sales, branding, and packaging innovation.
Market Context
The exhibition takes place against a backdrop of market transformation. The Russian non-food homeware B2C market was estimated at approximately 1.9 trillion rubles in 2025. However, market growth has slowed from 7-8% to 2-2.5%, with increased competition and more cautious consumer behaviour. Marketplace platforms have intensified price competition, making it essential for suppliers to establish direct relationships with retail buyers. HouseHold Expo addresses this need by providing a platform for face-to-face negotiation and product demonstration in real-world scenarios.
HouseHold Expo 2026 represents the essential autumn procurement season platform for the Russian non-food retail market. As the largest exhibition of its kind in Eastern Europe, it offers manufacturers, distributors, and retailers a comprehensive environment to discover new products, negotiate contracts, establish partnerships, and navigate the evolving landscape of the Russian consumer goods market.
