Russia’s Premier Franchise and Investment Exhibition
BUYBRAND, the leading international franchise exhibition in Russia and the CIS, will hold its 24th edition from September 29 to October 1, 2026, at the Timiryazev Centre in Moscow. As the largest event of its kind in the region, BUYBRAND serves as the primary marketplace for entrepreneurs, investors, and franchisors to connect, evaluate opportunities, and sign deals.
A 24-Year Legacy of Business Growth
Founded in 2003, BUYBRAND has established itself as a trusted platform where business decisions are made on facts, not promises. The exhibition’s tagline reflects this philosophy: “We don’t sell dreams — we help businesses grow”. With a proven track record of connecting franchisors with qualified investors, BUYBRAND is recognised as the key event for Russia’s franchise industry.
Exhibition Scale and Impact
The 2025 edition demonstrated the event’s significant market impact. It attracted 5,086 visitors and brought together 164 franchisors from 15 regions of Russia and several foreign countries, including Belarus, Saudi Arabia, Vietnam, Turkey, and China.
For 2026, the exhibition is expected to feature 170+ exhibitors, representing a wide range of franchises with investment requirements ranging from 0.6 to 300+ million rubles. The event draws entrepreneurs and investors from over 50 countries, reflecting its international significance.
New for 2026: Smart Investment Segmentation
A key innovation for the 2026 edition is the introduction of colour-coded segmentation to streamline the networking and decision-making process. Visitors receive badges colour-coded to their investment level, while exhibitor stands are similarly marked, allowing for instant identification of relevant opportunities.
The four investment tiers are:
- “Start” (1-7 million rubles): First-time entrepreneurs launching a single location
- “Development” (7-15 million rubles): Experienced business owners ready to open 2-3 locations
- “Scale” (15-40 million rubles): Investors pursuing multi-unit or exclusive territorial rights
- “Capital” (40+ million rubles): Commercial property owners, funds, and holding companies seeking capital-intensive formats such as hotels, fitness centres, and master franchises
This segmentation saves significant time for both visitors and exhibitors, ensuring that negotiations happen between parties with aligned investment expectations.
Exhibition Coverage
BUYBRAND presents the full spectrum of franchise opportunities across three major industry sectors:
Catering and Hospitality:
- Food service chains (ONE PRICE COFFEE, Il Patio, Carl’s Jr., Pancho Pizza, Koala, Secret Kitchen)
- Street food brands (Borsch v Pirozhke, Chicken House, Tri Rebra)
- Bubble tea cafes (Double Bubble Tea)
Retail:
- Federal retail chains (Magnit, Pyaterochka, Dixie)
- Clothing, footwear, and jewellery brands
- Speciality food and wine stores (Aromatniy Mir)
Services:
- Fitness studios (Hawaii FitBoxing, Spirit Fitness, Persona)
- Entertainment centres (Colizeum, TopGun, VR Arena)
- Beauty and wellness concepts
Top franchises based on the 2025 study included Pyaterochka, Sokolov, Colizeum, Another world, and Sovetskaya Apteka.
International Participation
International brands have shown growing interest in the Russian market. At the 2025 edition, companies from Saudi Arabia participated for the first time, seeking master franchisees for restaurant chain Herfy food services, Black Knight coffee shops, and Reef Perfumes. New international debuts in 2025 included SubJoy (replacing Subway), Metta (Russian office chair manufacturer), and Rendez-Vouz shoe chain.
Business Programme and Speakers
The 2026 edition features over 110 speakers across two forum streams, covering practical business topics rather than abstract theories. Notable past speakers have included Nikita Airapetov (CFO of Burger King), Nelly Fortunatova (Head of Analytics at Azbuka Vkusa), and economist Evgeny Nadorshin.
Key programme elements include:
- Two-stream forum for beginners and experienced franchise professionals
- “Franchisor School” — a two-day intensive (September 29-30) covering business readiness diagnostics, common franchise packaging mistakes, and partner training systems
- Business breakfast for major franchisors and potential partners
Collaborative Format with VERSOUS
For 2026, BUYBRAND is held alongside VERSOUS, an international exhibition of self-service and automation technologies for business and urban infrastructure. This unified event creates a comprehensive ecosystem where entrepreneurs can discover both franchise opportunities and the digital technologies needed to operate them efficiently.
Visitor Information
- Dates: September 29 – October 1, 2026
- Opening Hours: 10:00 – 18:00 daily
- Venue: Timiryazev Centre, Moscow
- Ticket Price: 1,500 RUB
- Registration: Free for industry professionals using promotional codes
BUYBRAND 2026 offers the essential platform for anyone looking to enter or expand in Russia’s franchise market. With its smart segmentation system, diverse industry coverage, international participation, and proven track record of facilitating real business deals, the exhibition provides entrepreneurs with the tools and connections needed to make informed, data-driven decisions.
